About Us

 

🔥 About Lucy Bieri

Hi, I’m Lucy Bieri  a Nigeria-born, Switzerland-based entrepreneur, culture lover, and passionate advocate for Black women. With over 20 years of experience in beauty and wellness, I’ve made it my mission to uplift, inspire, and connect through culture, storytelling, and style.

In 2020, I launched AfroLeggins.com, a fashion brand that blends everyday comfort with bold African Ankara prints. My leggings are made for vibrant, stylish Black women around the world who want to wear their culture with pride  from brunch to errands to boss moves.

I also run LucyBieri.com, a platform where I spotlight Black-owned beauty and wellness brands, share real talk on self-care, and encourage Black women to embrace soft living with humor, heart, and heritage.

When I’m not writing or dreaming up new designs, you’ll find me out in nature — hiking, going for long walks, and soaking in the beauty of stillness. I used to love jogging too, but these days, I’m all about moving with grace at my own pace.

Let’s rise, shine, and root for each other.

 

✨ Mission
To empower Black women globally by offering culturally inspired, stylish, and comfortable casual leggings that celebrate African heritage, promote self-expression, and embrace everyday softness with pride.

 

💡 Purpose
AfroLeggins was created to fill a gap — a space where fashion meets culture and comfort. We exist to uplift, inspire, and wrap Black women in Ankara prints that speak to who they are: bold, beautiful, and full of soul. Our purpose is to turn everyday wear into a celebration of identity.

 

🌍 Vision
A world where African prints are worn daily - from the couch to the café - with joy and boldness.